Every founder we work with starts the same way: 'I don't want to be a creator.' Fine. You don't have to be. But your company needs a voice on social, and your face is usually the highest-leverage way to give it one.
The 1-1-1 system.
One pillar of thought leadership per week, one product story per week, one piece of cultural commentary per week. Three posts. Sustainable. Compoundable. Worth showing up for.