We run a simple exercise with every new client: show their homepage to a stranger for 30 seconds, then ask three questions. What does this company sell? Who is it for? Why would I pick them over the next tab? Most homepages fail the third question. Often the second. Sometimes the first.
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Strategy4 min read
The 30-second rule of modern marketing
TM
Theo Marchetti
Creative Director
February 19, 2026
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(06)Let's make something
Got an idea
that's been
sitting
on a napkin —
let's ship it.
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