From manuscript to readership — a launch built to last beyond week one.
We run pre-launch positioning, ARC campaigns, paid acquisition, and post-launch sustain campaigns that keep your book selling for years.
The full discipline,
unpacked.
Launch strategy, author platform, advertising, and PR for non-fiction and fiction authors who want their work to actually find its audience.
Positioning & cover strategy
Category placement, comp-title analysis, and the cover decisions that drive clicks.
Author platform
Newsletter, social, and PR foundations that compound past launch week.
ARC & reviews
Coordinated advance review campaigns on Goodreads, Amazon, and BookTok.
Paid acquisition
Amazon Ads, Meta, and BookBub buying optimized for sales — not just impressions.
PR & podcasts
Pitching to outlets and shows your readers actually pay attention to.
Long-tail systems
Backlist promotions, email automations, and quarterly campaigns that keep momentum.
Six phases.
One outcome.
Discover
Audit, interviews, competitive teardown, and goal-setting that anchor every later decision.
Strategy
A measurable roadmap with prioritized bets, KPIs, and a 90-day execution plan.
Create
Concept, copy, and design crafted to a premium brand bar — not committee output.
Build
Engineered systems, automations, and assets shipped with production-grade rigor.
Launch
Coordinated rollout, QA, and instrumentation so we can see what actually worked.
Scale
Continuous iteration on what's compounding, retired on what isn't.
Why teams pick this
over alternatives.
Real sales, not just rank spikes
Sustainable units sold, not gamed launch weeks.
Reader email list
An asset that survives every algorithm change.
Reviews at scale
Social proof that converts cold traffic on Amazon.
Author brand that compounds
Each book lifts the next.
Frequently asked,
honestly answered.
If your question isn't here, ping us — we answer every inbound personally.